For Facebook, Twitter or Instagram – Apps Must Be Simple

For Facebook, Twitter or Instagram – Apps Must Be Simple

It was already said by Mark Zuckerberg when he pronounced a speech at the F8, an event devoted to software developers held in Fort Mason, a former US Army military post now used as a site of cultural facilities – Facebook is no more a mere social networking site, it’s an app world. It remains the head of that world, but Instagram and WhatsApp have become their strongest points.

They should certainly be the strongest points, as they were purchased for no less than 18 billion dollars (Facebook purchased Instagram for one billion and WhatsApp for 17 billion USD). What is their secret? How have they had such an amazing success? The answer is pretty simple: they’re quick, they’re easy and they’re reliable.

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Advertising on Instagram

Social networks tend to change as time goes by. Nothing is permanent regarding the appearance or content of a website, social networking sites included. Instagram has remained, since it was launched in 2010, as an advertisement-free environment, where the only content shown was the one users posted. It was the last of its kind, as Facebook, Twitter and YouTube have included ads in their layouts.

However, this feature of Instagram may be near to disappear, as it has become a real trend for Instagram celebrities to promote some shopping apps. It’s the case of liketoknow.it, a tool that has become very popular among important firms’ accounts on the social network – Selfridges, Moda Operandi, MyTheresa or Asos – to the point that they have openly featured it.

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Instagram’s Most Tasty Side

Being the kind of social network it is, Instagram allows users to share almost whatever they like. The only censorship it applies, as you may, already know, regards sexual content, which is strictly prohibited by the Terms and Conditions. But, out of that, everything goes.

Take food, for example. Lots of blogs and pages on social networking sites are devoted to food. It can become a passion for many, and can also adopt a wide variety of shapes. It is not the same to follow a page featuring desserts than one devoted to meat or poultry. Nowadays, healthy food has become the most important trend.

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Instagram and Commercial Real Estate

In recent years, Instagram has increasingly become the preferred social-media tool of many residential real-estate brokers, and is now beginning to appear in the world of commercial real-estate. At present, Commercial firms and brokers continue to be heavier users of Twitter and LinkedIn for areas such as contacts and recruiting. However, larger firms such as CBRE Group Inc., JLL and Cushman & Wakefield are increasingly using Instagram for branding purposes. Read more

Instagram’s new @Music account

For the first time, the photo-sharing social network ‘Instagram’ has launched an internally operated account, @Music. Currently more than 300 million people use Instagram with more than 25% of the most popular accounts belonging to musicians. Since it’s launch in 2010, Instagram has become an exceedingly useful promotions and communications tool for artists, not to mention a great source of news and entertainment for fans. Read more

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This blog has been developed to help all those interested in spreading their brand via Instagram.