Instragram is a huge platform with millions of active users. So starting a movement and using that platform is quite a smart idea if you want to reach as many people as possible. One of the most recent movements is called #runwayforall. It’s main objective is to break through the established beauty standards in today’s society and have more diverse models.
In today’s world, most people have way too much work on their hands to get some free time in their schedule in order to manage an Instagram account properly. We’re aware of the time it requires if you actually want to get your account out there and actually become more or less popular. And since we know that, we want to lend a helping hand to as many people as we can.
One of the type of accounts that have a huge succes on Instagram are those related to the fashion industry. Therefore, not only lots of fashion brands have thousands or millions of followers, but also models for those brands (or freelance models, too). However, the idea of models has been the same for quite some time, and when people see these people, they want to be like them. But every day different models try to make people realize that most of the pictures they see of them are usually retouched with Photoshop, filers and different tricks.
A few weeks ago we saw several screencaps of what looked like the new Instagram model for businesses. We already knew that they were working on this, since they want to lead Instagram to a new direction as far as businesses and brands are concerned in order to increase revenue. But now we can say that the update is officially here.